To introduce the newest addition to Maybelline’s product lineup—Teddy Tint, a soft, wearable lip tint with a velvety matte finish—Spectrum created a launch campaign that was equal parts trendy, playful, and irresistibly on-brand.

We crafted a multi-sensory experience that brought the “Teddy” concept to life, merging beauty, touch, and tone into a campaign that felt warm, modern, and social-media-ready. From tactile product displays and lifestyle-driven installations to influencer content and retail integration, every element was designed to turn heads and drive conversations.