Our Projects

Maybelline Sing to Shine

MAYBELLINE

Client

BEAUTY

Industry

Big Event Activation

Service

About

The Sing to Shine Festival 2024 was more than a concert—it was a celebration of confidence, self-expression, and bold beauty, all powered by the voice of a new generation. Held at [insert venue, if available], the festival brought together music lovers, beauty enthusiasts, and iconic local artists for a one-of-a-kind cultural moment.

 

Spectrum collaborated with Maybelline to turn this campaign into an immersive festival experience—blending live music, beauty playgrounds, and influencer-driven content zones. At the heart of it all was a powerful message: every voice deserves to shine.

 

 

With unforgettable performances, vibrant installations, and engaging brand interactions, Sing to Shine Festival 2024 became a platform where music met beauty—and the crowd became part of the movement.

What we dELIVERED

During break time, my friends and I are in the schoolyard. We play games and talk about our favorite movies. Anna is very funny, and she always makes us laugh. My other friends, Tom and Jerry, is are also very friendly.

Impact

  • Concert production with a star-studded lineup

  • Interactive beauty zones & product sampling

  • Content corners for creators & fans

  • Vibrant stage design & experiential storytelling

  • Campaign amplification online & offline