For Maybelline’s birthday in 2024, Spectrum turned Tribeca Park at Central Park Mall, Jakarta, into a 3-day beauty and music playground—celebrating boldness, self-expression, and everything Maybelline stands for.

The celebration brought together thousands of beauty lovers for a weekend packed with live performances, exclusive product experiences, promos, and brand installations—all designed to engage, entertain, and elevate the Maybelline brand.

The event blended festival vibes with retail impact, making it one of Maybelline’s biggest consumer activations of the year.