On May 2–4, 2025, Spectrum brought Maybelline’s iconic energy to life with a 3-day celebration at Tribeca Park, Central Park Mall, Jakarta. The Maybelline Birthday Concert wasn’t just a party—it was a full-scale brand experience that blurred the line between beauty and entertainment.

From exclusive promotions to immersive product experiences, we created a dynamic space where beauty lovers could connect with the brand in unforgettable ways. The weekend was packed with live performances, interactive booths, and influencer meet-ups—all designed to amplify engagement and celebrate the power of self-expression.