Following the momentum of the SIGAP campaign, Spectrum hit the road with Kalpanax to bring skin health awareness directly to the communities that need it most. The KALPANAX Roadshow was more than a brand tour—it was a mobile education and activation movement designed to empower outdoor workers with the knowledge and tools to detect and treat skin fungal infections.

Spanning multiple high-traffic industrial and public locations, the roadshow offered free consultations, interactive activities, and on-site product experiences that combined medical insight with hands-on engagement.

Spectrum handled the full roadshow execution, from logistics to experience design, ensuring every touchpoint was impactful, informative, and aligned with Kalpanax’s mission to be the go-to solution for skin health.